Senior Manager – Sales, Food Additives

Roles & responsibilities

Sales Strategy

·   Plan the sales strategy for own product division along with the respective VP

·   Develop a strategy for penetration into new territories for responsibility area

·   Provide inputs to the sales budget along with the VP and overseeing the sales expenses

·   Develop and maintain a strong pipeline of customers

Distribution Network

·   Maintain and manage the existing sales distribution network

·   Evaluate new distributors with a view towards expanding sales network and reach at each region

·   Develop and maintain new clients in domestic sales along with RSMs in alignment to the business vision and strategy

Market Intelligence

• Identify key market trends and competitor advantages.

• Monitor and report tactical moves from competitors in areas such as pricing, discount, scheme, special offers and marketing strategies.

Sales Promotion

·   Plan sales promotion activities along with the promotion and branding team for various avenues for promoting responsibility area

·   Forecast profitability of the sales promotions activities and create a business case for the organization to consider

Technical Assistance

·   Provide and technical guidance and expertise to clients on formulations and applications that they require assistance within own responsibility area with the help of Technical Inputs team as well as the R&D department

·   Coordinate with the technical inputs team for receiving the specifics from the customers

Organization image building

·   Represent the company at various community and/or busine

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