Head Marketing & NDP ( Chennai )

Job Details

1. Develop both strategic and operational  priorities for the marketing function both short and long term
2. Develop and create a marketing strategy  through market research and consumer insights for brand positioning and consumer segmentation to promote brand visibility and increase customer mindshare
3. Accountable for achievement of annual business plan  by achieving planned marketing activities, volume and value sales, growth and brand profitability by managing Pan India marketing Initiatives  through the Brand Managers of the respective brands
4.  Responsible for the achieving budgeted sales and marketing targets for the entire range of company Products
5. Ensure Profitability of all existing Brands.
6. Innovative thoughts on New Products/ Business
7. Achieve market share objectives as per plan through activities such as ATL & BTL and review the progress to enhance all the brands of the company.
8. Responsible for development of new products based on the  market insights, consumer research to meet the NPD sale targets as per business plan
9. Think out of box for enhancing consumer awareness.
10. Branding activities in international market for better visibility.
11. To benchmark and understand market best practices.
12. Represent the organization as a progressive leader in the industry in order to capitalize the company position, image and revenue potential.
13. Build individual development plans of team members by identifying their development needs to enable higher performance and track progress through reviews on quarterly basis 

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